"FLY FLOT comfort made in Italy" footwear advertising planning is distributed among different culture and sports sponsoring activities. The FLY FLOT brand has been historically related to the Calvisano Rugby shirt (Italian champion during the 2004/2005 season), to all the brochures of the "Vittoriale degli Italiani", the citadel of the poet Gabriele D'Annunzio in Gardone Riviera and recently, to important Italian and international sports meetings.